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How Deepfake Impact the People’s life?

The rise of artificial intelligence technology has led to the rapid spread of fake video and audio recordings around the world. The more perfect the AI ​​becomes, the more convincing the new fakes look.

So far, deepfakes have been limited to amateur hobbyists putting celebrities’ faces on porn stars’ bodies and making politicians say funny things. However, it would be just as easy to create a deepfake of an emergency alert warning an attack was imminent, or destroy someone’s marriage with a fake sex video, or disrupt a close election by dropping a fake video or audio recording of one of the candidates days before voting starts. [1]

Nowadays people more often face with deepfakes and this trend significantly affect politics, information warfare, media, forensic scientists, and the entertainment industry.

Not so long ago we heard and saw how Barack Obama calls Donald Trump a “complete jerk.” [2] Mark Zuckerberg boasts “full control over the stolen data of billions of people.” John Snow apologizes for the unfortunate end of Game of Thrones. Here’s what a deepfake can look like.

The majority of countries follow democratic and socialist systems. Statements given by Presidents and PMs can deeply influence on the world. Rebels are constantly using deepfake AI to spread rumors and provoke violence in the society. Furthermore, maleficent use of this technology is responsible for spreading fake propaganda. This is resulting in unnecessary violence, protests, rage, and cyber-mob attacks on the victims.[3]

There are two primary ways to guard against a deep fake: use your brain and use technology. The first we’ve already touched on. Deep fakes appeal directly to every instinct of human nature we possess to believe it. Like Agent Mulder on the X-Files, we want to believe. Unfortunately, the state of media today is such that believing without questioning invites disaster, so just don’t do it. [4]

Last year the Microsoft announced two new pieces of technology, both of which aim to give readers the necessary tools to filter out what’s real and what isn’t. The first of these, the Microsoft Video Authenticator, analyses images and videos to give “a percentage chance, or confidence score, that the media is artificially manipulated,” per a blog on Microsoft’s official site. The tool works by detecting blended elements of an image that our flimsy human eyes may not have picked up like subtle fading, greyscale elements, and boundaries. [5]

And how good you are at distinguishing deepfakes? Let`s pass Spot Deep Fake quiz.

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